Given the push for sustainability, Pusterla has experienced many clients wanting to move out of plastic vac trays and into molded pulp. However, given the high cost of pulp tooling, it can be intimidating to invest in a full pulp tray for each box set.
 
Pusterla’s CalEco insert, which was on display at Luxe Pack New York, allows clients to invest in individual pulp cavities instead of full sets, giving them the flexibility to change arrangements year to year without paying for new pulp tooling each time.
 
CalEco is a 3 layer insert: the bottom layer is composed of a chipboard or corrugate platform to hold the pulp cavities in place, the second layer is composed of the individual pulp cavities, and the third layer is composed of a printed mask for a beautiful, high-end finish. The patented design keeps the products held securely throughout shipping and display.